2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

It perhaps comes as no surprise that the martech landscape grew yet again, for the 12th consecutive year in a row. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. Source: 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com – Chief Marketing Technologist (chiefmartec.com) You can download a hi-res slide… Read More 2023 Marketing Technology Landscape Supergraphic: 11,038 solutions (11% increase from last year)

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Summary of Brand Safety Summit Singapore

The 614 Group launched a series of Live Virtual Brand Safety Summits for 2020. The Live Virtual Summit featured a mix of keynotes, panel discussions and fireside chats covering the most pressing brand safety issues. Speaker lineup featured experts on brand safety, advertising fraud, measurement, contextual advertising, consumer data protection and more. 614 Group hosted… Read More Summary of Brand Safety Summit Singapore

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Advertising consortium owned by major TV companies – OpenAP receives investment from Snowflake Ventures

Advertising consortium OpenAP, owned by major TV companies, has received an investment from Snowflake Ventures, a cloud-based data and analytics specialist. This partnership aims to accelerate the development of OpenAP Data Hub, a “clean room” solution for the TV industry, and is expected to facilitate cross-cloud data collaboration at scale, transforming the television advertising industry.… Read More Advertising consortium owned by major TV companies – OpenAP receives investment from Snowflake Ventures

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Horizon Media launches the ChatGPT Of Media Planning/Buying called NEON

Night Market, a Horizon Media unit, has introduced Neon, a new platform that leverages proprietary AI to enhance media buying efficiency by over 20%. Neon uses automated predictive analytics for investment decisions across retailers, optimizing in-market spend in real-time at the SKU level. Source: Horizon Launches Neon, The ChatGPT Of Media Planning/Buying 01/17/2023 (mediapost.com)

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Why Disney Built Its Own Ad Server for Disney+ and Hulu?

Disney has developed its own advertising-delivery stack from the ground up, centered on the proprietary Disney Ad Server, which is now powering Disney+ with ads, delivering some 500 million ad impressions per day. According to Aaron LaBerge, CTO of the Disney Media & Entertainment Distribution (DMED) division, owning the ad tech piece of the chain… Read More Why Disney Built Its Own Ad Server for Disney+ and Hulu?

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Cadent TV enables Privacy-Safe TV Ad Targeting with Clean Room Offering on Google Cloud

Cadent, the leading independent platform for advanced TV advertising, has announced the expansion of its Aperture Platform on Google Cloud with a new data Clean Room offering. Developed using Google Cloud’s reference architecture and infrastructure, the Clean Room enhances data sharing and analysis security for advertisers and publishers. Cadent’s partnership with Google Cloud strengthens its… Read More Cadent TV enables Privacy-Safe TV Ad Targeting with Clean Room Offering on Google Cloud

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Text-to-Video AI Evolution: Runway Announces Promising Gen-2 Model

Runway, an AI startup, has announced its Gen-2 model, a text-to-video AI tool that aims to generate videos from scratch based on text descriptions. While the generated videos are currently short, unstable, and not photorealistic, this development marks a significant step toward more advanced text-to-video AI capabilities, offering both creative opportunities and potential challenges in… Read More Text-to-Video AI Evolution: Runway Announces Promising Gen-2 Model

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Redefining the Digital Landscape: Amazon and Apple’s Emerging Duopoly

Amazon and Apple have emerged as a new digital duopoly, with both companies investing $1 billion each year on theatrical released feature films and expanding their reach in live sports, entertainment, and advertising. Their growing influence challenges the dominance of Facebook (Meta) and Google (Alphabet) in the digital media landscape. Source: Amazon And Apple Have… Read More Redefining the Digital Landscape: Amazon and Apple’s Emerging Duopoly

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The global AdTech market to grow at a CAGR of 13.7% and predicted to reach $3.64 Trillion by 2033

The global adtech market is expected to grow at a CAGR of 13.7%, reaching a valuation of $3,638.25 billion by 2033, driven by widespread digital technology adoption, AdTech solutions for increased efficiency, and the implementation of cutting-edge technologies like AI and AR/VR. Source: Riding high on Dynamic Digital Advertising Industry, the (globenewswire.com)

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Enhancing Web Video Inventory: IAB Tech Lab Updates OpenRTB Guidelines for Clarity and Transparency

The IAB Tech Lab has updated the OpenRTB guidelines to improve transparency and accuracy in web video inventory, better differentiating between in-stream and out-stream placements. These changes address a gray area in the legacy definition of in-stream and help preserve the value of premium, full-focus web video content while clarifying other web video advertising descriptions.… Read More Enhancing Web Video Inventory: IAB Tech Lab Updates OpenRTB Guidelines for Clarity and Transparency

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Google TV Launches as a Meta-EPG, Offering Over 800 FAST Channels and Branded Third-Party Channels

Google TV has entered the free ad-supported streaming TV (FAST) space, offering a new live TV experience that includes over 800 free TV channels across multiple providers within the Live tab, according to an announcement from the company. Google TV, which powers the latest Chromecast devices and is embedded into some smart TVs, has integrated… Read More Google TV Launches as a Meta-EPG, Offering Over 800 FAST Channels and Branded Third-Party Channels

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Over Two-Thirds of DTC Marketers to Increase Spending on CTV/OTT Advertising in 2023, Survey Finds

Over two-thirds of direct-to-consumer (DTC) brands use connected TV (CTV) and over-the-top (OTT) digital TV advertising, and 57% of them plan to increase their spending in CTV/OTT during the first half of 2023, according to a survey by Digital Remedy and Dynata. Higher-quality inventory and measurement capabilities were cited as reasons for increased spending, with… Read More Over Two-Thirds of DTC Marketers to Increase Spending on CTV/OTT Advertising in 2023, Survey Finds

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Short-form video is winning right now in terms of content production and advertiser mind share

New York’s subway digital screens feature viral recipes and food creations from content companies like So Yummy, generating website and YouTube traffic, as well as revenue from ads and ecommerce. However, while short-form video is currently winning, TikTok could face fierce competition from GoogleTube and Facebookagram if YouTube Shorts or Instagram Reels continue to succeed.… Read More Short-form video is winning right now in terms of content production and advertiser mind share

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